How Digital Marketing Is Evolving During Covid-19 Pandemic
Coronavirus pandemic has resulted in a startling scenario all over the world as a result of the present outbreak. The toll it has taken is significant, and experts estimate that it is extremely unlikely that it will be stopped until at least the end of September. And because it has shut down multiple countries, including India, businesses will suffer as a result. Furthermore, analysts fear that a worldwide recession is now on the horizon, which they attribute only to the chaos caused by the Corona Pandemic.
During times like these, when individuals are forced to stay at home, the world economy is mostly ignored; yet, enterprises of all sizes, from start-ups to established corporations, may make major contributions to minimizing the damage that the pandemic is expected to have. How? By figuring out how to keep processes functioning as smoothly as possible.
Over the last decade, more than 90 percent of global companies have transitioned to a ‘work from a home’ model, enabling employees to make indirect contributions to the economy. Allowing workers to work from home, on the other hand, may not alleviate all of the challenges. Companies, particularly those in the business-to-consumer (B2C) area, must reassess their present tactics and financial plans, which should include digital marketing initiatives. This is due to the fact that consumers are less inclined to purchase items or services during a lockdown than they are during normal business hours. You always need the assistance of an experienced digital marketing agency in India to guide you well.
What steps do you take to keep your digital marketing strategy up to date?
Developing a successful digital marketing strategy has also always necessitated a combination of creativity and science. And in order to develop a plan that responds to the current consumer concerns in the most effective way possible, you must think outside the box. During an epidemic, for example, you may need to improve your website in order to meet the needs of your clients. For this, the best option is to use custom web development services that are aware of the gravity of the epidemic while also ensuring that corporate activities continue to function smoothly and efficiently. Furthermore, you may find it necessary to moderately cut your paid search budget in order to properly use the funds saved during times of extreme necessity. However, one of the most important things to remember is to maintain your ongoing digital ads running and not to discontinue them because many consumers still rely on sponsored searches to locate products and services today.
Another big problem that firms may encounter is keeping their recalls fresh in the minds of their consumers’ memories. This means that they will not entirely discontinue their online advertisements but will instead strategically place them in the appropriate context while staying away from websites that provide information on Corona. Furthermore, they may be required to maintain their rates even if the price increase appears to be normal. This is critical in order to preserve brand loyalty while also protecting people who utilized your services throughout the epidemic. Choosing a custom site design business that also specializes in digital marketing strategy would put you in the greatest position to overcome any challenges you may have while upgrading your approach during these challenging times.
Conclusion
The pandemic is expected to have a negative impact on the majority of business activities as well as the global economy. Businesses, on the other hand, may minimize the impact of the pandemic by following best practices, which include but are not limited to digital marketing techniques, and may even be able to save the globe from a recession if they do so.
If you want the experts to help your business grow faster with a wider reach, you can count on us, the best digital marketing company in India.
5 Elements of Pillar Pages: Essential to Drive Massive Traffic
The magic of pillar pages always enchants the target audience and yields the expected results. The reason? Strategically created content grasps readers’ attention, while brands, on the other side, earn more and more traffic because of the same. But why and how are pillar pages so effective?
To comprehend the concept, first, you’ve to understand what exactly a pillar page is. Though the term has gained popularity in recent years, it isn’t new. In particular, a pillar page enlightens the reader with in-depth knowledge of a topic, almost covering everything in a single blog post. But is that all that makes pillar pages so powerful? No! The secret sauce to the recipe is content clusters, sometimes called topic clusters, that directly relate to articles and blog posts—subsequently, interlinking the elements of the topic to long-form content that tackles concepts, questions, and subtopics.
To create a powerful pillar page, you’ve to include some elements that are shared below
Primary topic definition
Always define the topic that you’ve planned to cover straightforwardly that’s easy to understand. Not only does this give an idea to readers, but it also helps to earn a spot in Google’s featured snippets section.
Primary keyword
Focusing the content of a pillar page around one keyword is crucial. Not just this, you must include the primary keyword in the title, sub-headers, URL, meta description, and at least two or more times throughout the content body.
Internal links
Interlinking is essential. Make sure to link high-performing blogs and articles at relevant places. If possible, keep the consistency, and add links throughout the body piece. These links must redirect readers to pages that provide in-depth information about the addressed topic.
External links
Though not necessary, external links to trustworthy sources are very beneficial. This boosts your credibility ( to search engines and people, both) and helps in validating your claims. For best results, always hyperlink the content to the statistics that you’ve mentioned.
Overview of the primary topic
A powerful pillar page provides the readers with a comprehensive and logical overview of the content topic. But it’s important not to dive too deep. Any overly written overview will only lose readers’ interest and ultimately affects the number of clicks on linked pages. Therefore, to keep them engaged further, make sure not to get in-depth.
Though pillar pages seem a mere SEO concept, it’s a powerful tool to improve not only SEO results but content experience as well. To drive more leads, you must connect with a renowned SEO Company in India. Without wasting time, get in touch with us right away.
